Due to the global pandemic, consumer behaviour has changed, as have advertising budgets. Two ways in which these changes will materialize:
71% of US adults plan to do more than half of their holiday shopping digitally this year, compared to 59% in 2019
Source: daVinciPayments via eMarketer; Deloitte
Ad budgets that were trimmed at the onset of the pandemic will come into play over the holiday season.
Leverage consumers' search intent by matching it with the right content on your website. Here are Media.net’s insights on verticals and topics that will draw high user engagement and advertiser budgets.
Certain niches and categories are in high-demand during Q4 as consumers seek information about purchases, gifting ideas, spending time with family and friends and everything else one can associate with the holiday season.
Media.net provides access to billions in paid search dollars for publishers that historically have only participated in the other half of the digital advertising pie, along with demand from leading DSPs, direct advertisers and agencies.
By deploying just one lightweight Media.net ad tag, you can unlock all formats – across display, search, native and video – and improve your revenue potential by increasing competition between CPM, CPC, and CPA demand.
Mobile engagement increased 35% between Febuary and June 2020,(1) and will continue into the holiday season. 37% of U.S. adults are more interested in mobile shopping in 2020 than they were last year (2)
Ensure your website is mobile-optimized for the growing number of users that will use mobile devices during the holiday season. While pivoting and creating high-intent content is great for attracting the right audience at scale, turning this opportunity into ad revenue is only possible with ads that also work effectively in mobile environments.
(1) Source: Bidtellect
(2) Source: Salesforce via eMarketer
Media.net’s proprietary contextual engine is not reliant on cookies and instead analyzes page-level intent across 150 million distinct URLs per day to derive granular context of your content to deliver relevant and engaging ads.
By opening up mobile inventory to Media.net, publishers can experience a higher yield with our high-performance contextual ads in cookie-restrictive environments like mobiles, iOS, browsers like Safari etc.