Serve and contribute
to the IAB mission
Our priority is to represent and contribute to a healthy online advertising ecosystem that serves advertisers, publishers and users.
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service.
Media.net is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. Media.net manages high-quality ad supply, and ad demand, on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
If you want more information on how Media.net can help you with solutions for revenue, audiences or ad-tech