Media.net Selects Symitri to Deliver New Real-Time Performance Marketing Solution 

First-of-its-kind offering uses real-time context and private signals to enable programmatic ad transactions across the Internet, delivering better performance than walled gardens. 

Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, today announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on a global scale, in real time.

Signal loss and shrinking audience reach is making it harder for open Internet media buyers to achieve performance at scale. Combining Media.net’s scale and contextual signal sophistication with Symitri’s real-time privacy firewall, this joint solution enables advertisers to accurately reach the right audience in the right context and with the right value, driving maximum performance across ad formats and platforms.

“At Media.net, we are committed to providing innovative solutions that drive measurable business outcomes for inventory owners and marketers,” said Vaibhav Arya, CEO at Media.net. “Partnering with Symitri underscores our dedication to advancing privacy-compliant advertising while achieving unmatched scale and performance for our clients across the open Internet.”

Bridging Trust and Performance

Symitri’s privacy firewall protects client data while facilitating real-time audience matching, activation, measurement and optimization. Meanwhile, Media.net brings scale, context and performance optimization capabilities on the open Internet. When combined, the two companies deliver a compelling solution that empowers publishers and advertisers to protect privacy while maximizing performance.

“We’re confident that advertisers can reallocate media budgets from walled gardens and spread their spend across more targeted impressions on the open Internet,” said David Kohl, cofounder at Symitri. “This partnership combines Media.net’s innovative ad formats and expansive global footprint with Symitri’s ability to securely and deterministically match audiences between advertisers and publishers, in real time and at scale.”

Driving Innovation in a Dynamic Landscape

This announcement marks a pivotal step for both organizations in addressing the evolving needs of advertisers and publishers. With the programmatic advertising ecosystem reliant on robust data protection, this joint solution ensures that first-party data remains client-owned and secure. The approach leads to more efficient, targeted media transactions and better conversion metrics for all involved.

“There’s never been a better time for publishers and advertisers to drive value from the data they collect from their customers,” said Bill Wheaton, cofounder at Symitri. “We’re on a mission to enable an optimal flow of transactions between publishers and advertisers that brings balance to a market riddled with conflict of interest. This is now the gold standard for performance marketing across the Internet.”

“This first-of-its-kind partnership improves targeting, enhances campaign performance, and increases ROI,” said Karan Dalal, COO at Media.net. “Advertisers can scale their reach beyond walled gardens while maintaining addressability and privacy compliance. This is an unparalleled solution, built for the open Internet, and we are excited to bring it to market.”

The companies will be together at CES 2025, setting the stage for a future of advertising where privacy and performance go hand-in-hand. Reserve time to meet at CES here.

About Media.net 

Media.net is an independent sell side platform that delivers marketers context-rich, open internet scale with the performance opportunities of the walled gardens. Media.net enables publishers to maximize their advertising revenue while giving brands and agencies addressable audiences and premium inventory across all digital channels. The company’s proprietary technology combines advanced contextual targeting, first-party audience activation with unique ad formats to deliver exceptional performance at scale. For more information, visit: www.media.net.

About Symitri 

Symitri is performance marketing’s first real-time data cleanroom for the open Internet. The company’s technology stack securely matches first-party audiences on a global scale and establishes deterministic deal IDs between publishers and advertisers in real time. Brands, agencies, publishers, SSPs, DSPs and more trust Symitri to deliver secure and effective audience matching solutions, driving maximum performance across ad formats and platforms. For more information, visit: www.symitri.com.