Media.net and Experian Collaborate to Combine Search Intent with Audience Intelligence for Better Advertising Outcomes

Media.net, a leading intent-powered supply-side platform (SSP), today announced a strategic collaboration with Experian, a global data and technology company. The integration of Experian's syndicated marketing audiences into Media.net's platform enables advertisers to create and curate premium supply with precise targeting.

This collaboration moves beyond traditional contextual targeting by prioritizing Media.net’s search intent and performance signals – leveraging 15+ years of experience running a search intent driven contextual ads platform for performance advertisers. Unlike conventional keyword-based contextual solutions, Media.net’s approach uses real-time search insights combined with full-funnel advertiser performance data to better understand audience intent, providing brands with more precise and effective targeting strategies.

"Our collaboration with Experian represents a significant advancement in how advertisers connect with high-intent consumers across the open internet," said Vaibhav Arya, CEO at Media.net. "By integrating Media.net's search-driven intent signals with Experian's audience intelligence, we’re delivering a unified targeting solution that combines precision and performance – empowering advertisers to reach the right audience at the right time in the right environment.”

Experian’s syndicated audiences provide access to over 2,400 pre-built audiences across 15 verticals, including demographics, lifestyle, auto, and financial sectors. In addition to these pre-built segments, advertisers will have the ability to create custom audiences tailored to their specific campaign objectives – further differentiating this collaboration from standard audience integrations available in the market.

"At Experian we are committed to delivering data-driven marketing solutions that protect consumer privacy while maximizing outcomes for our clients,” said Chris Feo, Chief Business Officer, Experian Marketing Services. "By integrating our marketing audiences with Media.net’s contextual signals, we’re giving advertisers the power to target the right consumers in real-time—driving measurable performance across the open internet.”

The collaboration responds directly to consumer preferences. A January 2025 study by Sapio Research found that 69% of consumers are more likely to engage with ads relevant to the content they're viewing, with 44% trying new brands after seeing contextually relevant advertising.

“We’re thrilled to see how this integration enhances our advertiser campaigns to improve outcomes,” said Ken Lagana, CRO at Media.net. “This collaboration with Experian is part of Media.net’s broader curation initiative, Media.net Select, aimed at allowing advertisers to combine the best-in-class audience data and contextual solutions in an innovative way to connect with consumers and improve campaign performance.”

About Media.net

Media.net is an independent sell-side platform delivering context-rich, open internet scale with the performance opportunities of walled gardens. Media.net enables publishers to maximize advertising revenue while giving brands addressable audiences across all digital channels. For more information, visit: www.media.net.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. It helps redefine lending practices, uncover and prevent fraud, simplify health care, deliver digital marketing solutions and gain deeper insights into the automotive market, all using its unique combination of data, analytics and software. Experian also assists millions of people to realize their financial goals and helps them save time and money.

Experian operates across a range of markets, from financial services and health care to automotive, agrifinance, insurance and many more industry segments.

Experian invests in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), it has a team of 22,500 people across 32 countries. Its corporate headquarters are in Dublin, Ireland. Learn more at www.experianplc.com.

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