Deploy advanced Contextual Targeting to
Generate Additional Revenue
Media.net's proprietary contextual technology analyzes page-level intent across 150 million distinct URLs per day to create additional value for publishers by surfacing a granular level of transparency into the content they’re producing - helping us map high-intent and hyper-relevant ads on their sites. This tech also scrutinizes content at a page level to understand the variance of topics and helps advertisers identify brand-safe environments.
Introduce new and dependable sources of ad budgets to grow your demand base
While ad budgets have decreased across the board, search advertising is holding up better than traditional display so far. Marketers are predicting that they will retain their focus on search ad spending, making this the perfect time for publishers to diversify and tap into search advertising budgets. Media.net provides access to billions in paid search dollars for publishers that historically have only participated in the other half of the digital advertising pie
Increase auction pressure with demand from leading DSPs,SSPs, and direct advertisers
By deploying just one lightweight Media.net ad tag, you can improve your revenue potential via increased competition between CPM, CPC, and CPA demand. Our server-to-server integration unlocks premium and dedicated display budgets for your inventory across all formats and devices.
Adapt your content strategy and remain agile to stay relevant
As publishers, keeping an eye on search trends helps create relevant and engaging content. But ad revenue is dependent on advertiser demand, which is further tied to brand safety. So this might be a good time to assess whether diversifying into content is a viable option for you. Categories of content where brand adjacency do not pose a problem can help publishers in the long-term.